Vetted researches your targets, writes hyper-personalized cold emails, and manages the full outreach cycle — you just approve what goes out.
Apollo, Smartlead, Instantly — they're tools that do the sending. You still do the research, the writing, the segmentation, and the follow-ups. That's a full-time job.
Vetted pulls company signals — recent hires, funding rounds, tech stack, job postings — to build a real picture of who you're reaching.
AI generates a personalized cold email for each prospect using the research context — specific, relevant, human-sounding. Hunter.io verifies every address before it goes out.
You review drafts in one queue, approve what you like, and Vetted sends the rest. Reply tracking, follow-ups, and CRM logging happen automatically.
Other tools give you parts. Vetted gives you a complete pipeline.
| Feature |
With Vetted
|
Manual SDR
|
|---|---|---|
| AI research on every target | ||
| Personalized cold email, not a template | ||
| You control every email before it goes out | ||
| Email verification on every address | ||
| LinkedIn context for multi-channel | ||
| Flat pricing, no per-seat fees | $4K+/mo salary + tools | |
| Single approval queue for all drafts | ||
| Set it and let it run, 24/7 | 8 hrs/day |
Not marketing copy. Actual results from real users.
I was spending 3+ hours a week manually researching prospects and writing cold emails. With Vetted, I get a done-for-you pipeline and I just approve. Reply rates are up 40%.
I've tried Apollo, Smartlead, and Lemlist. None of them actually run themselves. Vetted does — I review the output, hit approve, and done. This is how outbound should feel.
The research quality is surprisingly good. It found details about a prospect's recent Series B I would have missed. That's the context that makes cold emails actually work.
No per-seat fees, no usage limits, no confusing tiers.
Billed monthly. Cancel anytime.
14-day free trial. No credit card required.
Everything you need to know before starting.
No — Vetted's AI writes them for you. You provide your target companies and a brief on what you're selling. Vetted researches each company, generates a personalized email, and queues it for your review. You approve what goes out, edit anything you don't like, and the rest goes out automatically.
Apollo and Smartlead are sending tools. They help you blast emails at scale, but you still do all the research, writing, and segmentation yourself. Vetted automates the entire pipeline — research, writing, verification, and tracking — and puts it all behind a single approval queue. You stay in control, but you stop doing the busy work.
They stay in your queue until you do. Vetted never sends anything without your approval — that's the point. You'll see exactly what was drafted, for whom, and why. You approve, edit, or dismiss each one. Nothing goes out without your say.
Yes. Every email address is verified via Hunter.io before it's used — no bounces, no spam flags. We warm new domains gradually and monitor deliverability so your reputation stays clean. You connect your own sending domain so you own the sender reputation.
Yes. Vetted connects via SMTP to any provider — Gmail, Outlook, your own mail server. We don't send on your behalf or put our name on your emails. You own the sender identity. Support for Google Workspace and Microsoft 365 is built in.
You'll have your first research batch and draft emails within a few hours of signing up. The approval queue fills up as Vetted works through your target list. Most founders are approving their first batch the same day.
Join 500+ founders who've handed their cold outreach to Vetted.
You control the strategy. Vetted handles the execution.